LA native and Mad Decent signee, LIZ, has been on the pop landscape for a while now and toured with the likes of Charli XCX, but this week homegirl blew up like never before with her sugary sweet music video for her glitchy new SOPHIE produced single, ‘When I Rule The World’.
Describing her sound as “Sailor Moon R&B/Future Pop”, LIZ “effortlessly adopts modern R&B’s glossiest melodies and subtly infuses the street banger to create tasteful post-ratchet lollipop sounds.” Translation? Her music has been crafted to be so slick and so bubbilicious that it’ll leave you with a toothache. And an earworm or two.
Think of ‘When I Rule The World’ as a cross between Lorde’s ‘Royals’, thrown in with a bit of J-Pop and K-Pop references, and mixed in with some 90’s AQUA for size.