Video Premiere: The Weeknd – ‘In The Night’
Will ‘In The Night’ become The Weeknd’s next #1 hit off of ‘Beauty Behind The Madness’? If the mini-movie he just dropped as the single’s official music video is anything to go by, then we’d be stupid not to think so.
‘In The Night’ marks Abel’s most cinematic visual to date. He’s still borrowing references from artists before him (mainly Michael), but combining it with lo-fi, grainy Tumblr-esque imagery to make a concept that’s been done before all his own.
Directed by BRTHR, the video stars The Weeknd’s girlfriend, Bella Hadid, as a lady of the night. Is she moonlighting as a burlesque dancer or is she something more sinister? A lady assassin, perhaps? You be the judge of that. Rather quickly, the Weeknd becomes enamored with the younger Hadid sister (who wouldn’t?) and the twosome quickly become caught in an underground crime ring filled with sex, drugs, and murder. Do they both make it out alive?
You have to watch and see…