Katy Perry’s ‘Rise’ Is The Official Song Of The 2016 Summer Olympics
Last night – Katy Cats, pop fans, and pretty much everyone was caught off guard when Katy Perry surprise released a new single on iTunes & AppleMusic called ‘Rise‘.
Was this the song that finally took a swipe at Taylor Swift? Is this the single that will lead us into KP4? In fact, it’s none of the above. What ‘Rise’ is really meant for is to represent the 2016 Olympic Games in Rio this summer as the event’s official anthem.
According to a press release, Katy has been working on ‘Rise’ for quite some time, and after being approached by the Olympic committee and NBC, it seemed like a no brainer to release the song in honor of the games.
This is a song that’s been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite. I know that together we can rise above the fear – in our country, and around the world. I can’t think of a better example than the Olympic athletes, as they gather in Rio with their strength and fearlessness, to remind us how we ALL can come together, with the resolve to be the best we can be. I hope this song can inspire us to heal, unite, and rise together. I am honored that NBC Olympics has chosen to use it as an anthem before and during the Rio Games.
That’s a relief. It’s no secret that ‘Rise’ is a bit different than the material Katy normally releases. To set up on album on this note would be a huge risk that may not pay off exactly how the singer plans.
But what do we know? The single is sitting pretty at #2 at the top of the iTunes charts less than 10 hours after its release.
And it only seems like it’ll get bigger from here. ‘Rise’ is set to appear in an extensive promotional campaign throughout the summer and Katy is even releasing a “cinema spot” (aka music video) for the song later this morning on The TODAY Show and in theatres across the world.