Snakehips & Zayn Premiere The Cruel Video

For a late entry for song of the summer, Snakehips and Zayn have quite the banger on their hands with ‘Cruel’. After premiering their collab several weeks ago, the threesome are back again today with the official music video for their hit.

Playing off the “loopin’ round like CCTV” lyric, the ‘Cruel’ music video places Zayn at the forefront of the visual as his image jumps from screen to screen.

There’s a bit borrowed from Zayn’s previous music video for ‘Like I Would’ – neon lights, intricate choreography from a troupe of dancers, Zayn brooding and acting uninterested.

With that being said, it’s still the most interesting and captivating solo Zayn videos to date.

Thoughts on the ‘Cruel’ music video?

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